Yahoo!Embraces ACAP

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Senior Vice President of Intellectual Property for Yahoo, Joe Siino,

spoke out in support of ACAP today at the launch of the new,

non-proprietary, open standard which went live today.

ACAP is set  to put an end to publisher-search engine legal clashes.  It

was unveiled and showcased in New York today, 29 November 2007 at a

conference opened by World Association of Newspapers President, Gavin

O‚Reilly and addressed by keynote speaker AP CEO Tom Curley.

ACAP has been developed at the initiative of the World Association of

Newspapers, the International Publishers Association and the European

Publishers Council in close collaboration with search engines to protect

the intellectual property of anyone wishing to make content available on

the worldwide web.  ACAP is the result of an intense 12-month pilot

project which has resulted in a unique communications tool that will

open the door to more and more high level content, giving all content

owners the confidence to make their content available on the worldwide web.

 From today, publishers globally will be encouraged to implement ACAP

version 1 which will allow publishers, broadcasters and indeed any other

publisher of content on the network to express their individual access

and use policies in a language that search engine robots and similar

automated tools can read and understand.  ACAP is set to become a

universal standard.  Click on the following link for instructions on how

to implement ACAP:

Yesterday, the Times Online became the first to implement ACAP.


Joe Siino said: „We are not members of ACAP but we are involved

informally as are our competitors.  We appreciate ACAP’s effort to make

more content available on the web.  We appreciate the concerns of our

publisher partners that they should feel confident to make content

available to the world.  We also appreciate ACAP‚s really open and

collaborative approach.  We look forward to working together in the future.


Politicians and business leaders have leant support to ACAP:  EU

Commissioner Reding spoke via video to the conference saying: “Media

companies have not yet fully adapted their business models to new

distribution technologies, which cut across national borders and

traditionally separated sectors. The uncertainties associated with the

shift to digital technologies inhibit the development of many potential

online services.


The Commission is following the ACAP project closely, since it offers

possibilities for a win-win situation for all stakeholders.


Gavin O‚Reilly said: “We can overcome this obstacle to development

thanks to ACAP.  ACAP will give the content industry worldwide the

incentive to innovate, create and disseminate.  Newspapers, magazines,

books, journals, directory publishers: anyone involved in digital

publishing can now adopt a standard that will protect their interests

and will make them masters of their own content.


Gavin continued: “ACAP has been the huge beneficiary of input, technical

know-how and quiet wisdom of all of the major search engines, albeit in

an „informal way. So some 5 months on, I want to recognise this

publicly, with our sincere thanks. And to demonstrate how collaborative,

open and inclusive ACAP is, I am delighted to be able to welcome the

very large number of representatives from Yahoo, Microsoft and Google

who have joined us here today.


Further use cases for different business models, including for the

audiovisual sector will be considered during the next phase of ACAP‚



ACAP Project Manager Mark Bide of Rightscom Ltd said: „Unprecedented

industry support and commitment to the ACAP pilot must now be followed

by a huge effort to roll ACAP out to the widest possible audience in the

shortest possible time so that the digital publishing sector can reap

the benefits of all the hard work to date.



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